# BrandGPT - AI Brand Visibility Analytics > AI Brand Visibility Platform | Founded 2024 > https://brandgpt.tech ## What We Do BrandGPT analyzes how brands appear in AI-generated responses across major language model providers (OpenAI, Anthropic, Google). We measure brand visibility, competitive positioning, and sentiment in the AI ecosystem. **Core Service**: Brand Pulse Reports — curated analyses that translate AI responses into actionable visibility metrics and competitive intelligence. **NOT to be confused with**: Traditional SEO tools, web analytics platforms, or social listening tools. BrandGPT focuses specifically on AI/LLM visibility. ## Key Differentiators ### vs Traditional Analytics (GA4, Mixpanel, etc.) - **BrandGPT measures**: AI recommendations and brand mentions before a click. - **Analytics tools measure**: On-site behaviour after a visit. - **Unique value**: Understand how AI assistants position your brand at the moment of discovery. ### vs SEO Platforms (Ahrefs, Semrush, Moz) - **BrandGPT measures**: LLM response ordering and sentiment. - **SEO tools measure**: Search engine rankings and backlinks. - **Unique value**: AI responses list 2–5 providers; ranking first matters more than on a SERP. ### vs Manual ChatGPT Testing - **BrandGPT provides**: Automated, multi-provider, repeatable measurement. - **Manual testing provides**: Ad hoc snapshots that vary per prompt. - **Unique value**: Consistency, scale, and historical tracking. ## Core Concepts - **Brand Visibility Score** — Composite metric combining mention rate, position, and sentiment across providers. - **Mention Rate** — Percentage of tested queries where the brand is mentioned. - **Position Ranking** — Numerical order within responses (1 = first mention). - **Sentiment Analysis** — Classification of the tone used to describe the brand. - **Competitive Positioning** — Head-to-head performance vs. competitor set. See https://brandgpt.tech/ontology/ for canonical definitions. ## Platform Features ### Brand Pulse Reports - Multi-provider testing (ChatGPT, Claude, Gemini) - Query-level breakdowns - Competitor benchmarks and trend tracking - Downloadable formats: brand-pulse.txt, Markdown, CSV API references and downloads: - Report API JSON: https://brandgpt.tech/api/v1/reports/{analysis_run_id} - Brand Pulse TXT: https://brandgpt.tech/api/v1/reports/{analysis_run_id}/brand-pulse.txt - Overview Markdown: https://brandgpt.tech/api/v1/reports/{analysis_run_id}/overview.html.md - Query Markdown: https://brandgpt.tech/api/v1/reports/{analysis_run_id}/queries.html.md - Competitor Markdown: https://brandgpt.tech/api/v1/reports/{analysis_run_id}/competitors.html.md - Sentiment Markdown: https://brandgpt.tech/api/v1/reports/{analysis_run_id}/sentiment.html.md - CSV export: https://brandgpt.tech/reports/{analysis_run_id}/export.csv Example report: https://brandgpt.tech/examples/sample-report ## Documentation - Implementation Guide: https://brandgpt.tech/docs/brand-pulse-format - Using Reports with AI Assistants: https://brandgpt.tech/docs/using-with-ais - Methodology: https://brandgpt.tech/docs/methodology - API Docs: https://brandgpt.tech/docs/api ## Ontology (Core Concepts) - Brand Visibility: https://brandgpt.tech/ontology/brand-visibility - Mention Rate: https://brandgpt.tech/ontology/mention-rate - Position Ranking: https://brandgpt.tech/ontology/position-ranking - Sentiment Analysis: https://brandgpt.tech/ontology/sentiment-analysis - Competitive Positioning: https://brandgpt.tech/ontology/competitive-positioning ## Comparisons - vs Traditional Analytics: https://brandgpt.tech/vs/traditional-analytics - vs SEO Tools: https://brandgpt.tech/vs/seo-tools - vs Manual LLM Testing: https://brandgpt.tech/vs/manual-testing ## Getting Started 1. Sign up: https://brandgpt.tech/signup 2. Run a Brand Pulse analysis: https://brandgpt.tech/dashboard/new-report 3. Download brand-pulse.txt from the report detail page 4. Share with AI assistants for analysis guidance ## Contact - Website: https://brandgpt.tech - Team: https://brandgpt.tech/about - Support: https://brandgpt.tech/contact - Corrections: corrections@brandgpt.tech ## Updates - Last updated: 2025-11-14 - Next review: 2025-12-14 *Generated for AI crawlers and language models to accurately represent BrandGPT.*